Farhan Fauzan Jamaludin

Not just screens. System, behavior, and outcomes

From messy user problems to measurable product outcomes • across research, flows, experiments, and interface decisions.

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Featured work

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02 / CASE STUDYAstraPay

Designing a KYB Fast Track for 15,000 Merchants

An AstraPay partnership brought a roughly 15K SRC merchant cohort into KYB while the same Operations team, about three reviewers, continued handling BAU. The CMO asked Ops and Product to smooth the onboarding path. Instead of rebuilding KYB, I proposed a bounded fast-track model that reused referral-code infrastructure, moved clear cases to one-page single-pass review, and routed exceptions to deeper review. We validated the path on a whitelisted SRC sample, trained reviewers, then rolled it out over roughly 3–5 months.

KYB / Merchant Onboarding
15Ktarget SRC cohort
03 / CASE STUDYAstraPay

Turning QRIS Into a Top Up Channel

QRIS Top Up started from a business request to make top up feel more immediate without always opening a banking app or exchanging account details. After benchmarking competitors and more interoperable QRIS patterns, I used the QR behavior already familiar across Indonesia as a practical bridge for several use cases, from friends funding each other to event admins distributing balance. With engineering, I designed the real-time post-payment states and kept each closed-amount payment tied to one bill so status and reconciliation stayed coherent. By 2026, QRIS Top Up represented 9.3% of AstraPay cash-in and ranked among the top two channels.

Payments / QRIS
9.3%share of 2026 cash-in
04 / CASE STUDYTU/e

Testing When a Pedagogical Agent Actually Helps Learning

I designed a 2×2 mixed-factorial study with 157 participants to test whether a visible pedagogical agent helps psychomotor and cognitive learning tasks in the same way. The agent improved psychomotor performance and self-efficacy, but did not improve cognitive performance and slightly reduced cognitive self-efficacy. I also validated AI-based gesture scoring against manual ratings (r=.842) and checked the key findings with robust models when statistical assumptions were not clean.

HCI Research / Experimental Design
N=157participants in mixed-factorial study

Featured posts

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01 / JOURNAL2025-04-10

Consent Form: From Concensus in Indonesia

Consent form sering dianggap cuma formalitas, padahal di product research ia punya peran penting untuk menjaga etika, kepercayaan partisipan, dan legalitas pengambilan data. Tapi di sisi lain, consent form juga bisa memengaruhi hasil riset lewat awareness bias dan selection bias. Jadi, gimana cara researcher menyeimbangkan etika tanpa mengorbankan integritas data?

Consent Form / UX Research / Research Ethics