Farhan Fauzan Jamaludin

Not just screens. System, behavior, and outcomes

From messy user problems to measurable product outcomes • across research, flows, experiments, and interface decisions.

PortraitPortrait

Featured work

All work →
02 / CASE STUDYAstraPay

Designing a KYB Fast Track for 15,000 Merchants

AstraPay needed to process roughly 15,000 SRC merchants in 2–3 months with about three Operations reviewers. Rather than rebuild KYB, I changed the review model through validated cohort routing, single-pass review for clear cases, and secondary review for exceptions. The onboarding target was completed without a major rebuild of the core system.

KYB / Merchant Onboarding
15Kmerchants processed in rollout
03 / CASE STUDYAstraPay

Turning QRIS Into a Top Up Channel

AstraPay needed a top-up flow for moments when another person was physically present to fund the balance. I adapted a familiar QRIS payment pattern, designed the happy path and transaction states with engineering, and kept the user flow short. By 2026, QRIS Top Up represented 9.3% of cash-in and ranked among the top two channels.

Payments / QRIS
9.3%Share of 2026 Cash-In
04 / CASE STUDYTU/e

Testing When a Pedagogical Agent Actually Helps Learning

I designed a 2×2 mixed-factorial study with 157 participants to test whether a visible pedagogical agent helps psychomotor and cognitive learning tasks in the same way. The agent improved psychomotor performance and self-efficacy, but did not improve cognitive performance and slightly reduced cognitive self-efficacy. I also validated AI-based gesture scoring against manual ratings (r=.842) and checked the key findings with robust models when statistical assumptions were not clean.

HCI Research / Experimental Design
N=157participants in mixed-factorial study

Featured posts

All writing →
01 / JOURNAL2025-04-10

Consent Form: From Concensus in Indonesia

Consent form sering dianggap cuma formalitas, padahal di product research ia punya peran penting untuk menjaga etika, kepercayaan partisipan, dan legalitas pengambilan data. Tapi di sisi lain, consent form juga bisa memengaruhi hasil riset lewat awareness bias dan selection bias. Jadi, gimana cara researcher menyeimbangkan etika tanpa mengorbankan integritas data?

Consent Form / UX Research / Research Ethics